Available for work
Senior SEO
Researcher.
I help in-house SEO and content teams stay visible across classical search, answer engines, and generative engines — through rigorous audits, semantic content strategy, and proprietary tooling.
I help in-house SEO and content teams stay visible across classical search, answer engines, and generative engines — through rigorous audits, semantic content strategy, and proprietary tooling.
Background
I've spent the better part of a decade embedded with B2B SaaS, cloud infrastructure, and legal tech companies — running SEO programmes that show up in pipeline reports, not just traffic charts.
My work sits at the intersection of technical SEO, semantic content strategy, and the emerging discipline of generative engine optimisation. I build the systems, frameworks, and content that get brands cited — not just ranked.
Past and current clients include CUDO Compute, Absorb LMS, Clio, and Serotonin. I'm based in Guelph, Ontario, and work with in-house teams across North America and Europe.
My approach
Modern search is built on knowledge graphs. I map entity relationships and salience first — keywords follow from that structure, not the other way around.
Every content decision starts with crawl data, GSC query fanout, and entity extraction. Opinion only enters when the data runs out.
Google is one surface. My work accounts for AI Overviews, ChatGPT, Claude, Gemini, and Perplexity — because that's where your next customer might be looking.
Tooling
Available for audits, retained engagements, and advisory. Currently open to new projects.
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